About us

There is something money can't buy: time.

Fitness Training Xperience started with something very simple: a problem I was experiencing myself.

Where it started

I'm a software engineer and a powerlifting athlete. At the time, my coach was also my best friend, and my training plan lived somewhere between Excel files and WhatsApp messages.

Every week, I had to figure out which file was the right one, which day I was supposed to train, and what I had already completed. There was no real record of my training. It was inconvenient, confusing, and honestly, frustrating.

So I decided to build something better.

At first, the idea was simple: create a better way for me to view and follow my training routines.

The bigger picture

But while building it, I started seeing the bigger picture.

My coach wasn't just struggling with Excel.

He was chasing clients for payments. Following up with people who promised to pay. Creating hundreds of routines manually. Keeping track of his clients across different channels. Trying to manage his business while still being a coach, a friend, a partner, and a person with a life outside of work.

The problem wasn't one task. The problem was everything around the coaching.

And that changed the way I looked at the product.

The market

One trainer. Too many channels.

Today, the fitness market offers plenty of tools for creating routines. But a trainer's work doesn't end when the routine is created.

There are payments, communication, progress tracking, administration, follow-ups, finances, client management, and countless other tasks happening across different platforms every day.

Solving just one of those problems doesn't necessarily create relief. We believe the real solution is bringing them together.

Fitness Training Xperience is designed to become the complement every trainer needs: one system that connects the different parts of their business, continuously evolves, and gradually takes more repetitive work off their shoulders.

The formula

Because the formula is simple:

Less load = more time = more energy.

More time

And more time changes everything.

A trainer with more time can make better decisions, create more personalized programs, be more creative, build a stronger community, attract new clients, and most importantly, enjoy the work that brought them into this profession in the first place.

Our mission

Our mission is to help personal trainers stop being slaves to their own businesses.

Most trainers start because they are passionate about health, performance, aesthetics, and helping people become their best selves.

We want technology to protect that passion, not consume it.

By automating the tasks that don't need to be done personally, Fitness Training Xperience gives trainers more time and energy to focus on what actually matters: coaching people.

Our vision

We believe the trainer of the future should spend most of their energy doing what only they can do.

Creating personalized training. Making better coaching decisions. Connecting with their community. Being the face of their brand.

Everything else should become increasingly automated. Administrative tasks. Financial management. Follow-ups. Progress tracking. Communication. The repetitive work that quietly fills the hours of every working day.

Our vision is a world where technology works in the background, while trainers stay at the center of what matters: people.

The goal

We don't want trainers to simply say that Fitness Training Xperience saves them time. We want them to reach a point where they can honestly say:

“I don't remember what my business was like before Fitness Training Xperience. I would never go back.”
Leandro RuedaFounder · software engineer and powerlifter

Get your time back. Get back to coaching people.